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beer stories: news
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BEER NEWS - April 2007
Row, row, row the boat
On May 18th 2007 a crew from Charlestown Rowing Club is attempting the first ever complete circumnavigation of Cornwall. The idea for the row came from Roger Ryman, Head Brewer at St Austell Brewery and a member of
the rowing club. Approaching his 40th birthday, Roger says: "What do you do when you turn 40? Buy a
motorbike? Have an affair? Take on some stupid challenge? The latter of the three seems least risky with the greatest prospects of long term survival!"
The plan is to row around the Cornish coast on an eight day row that will cover almost 300
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miles.
Funds raised will go to the RNLI's "Train one, save many" campaign, and The Charlestown Rowing Club's
community building project. The crew will be stopping off at a different St Austell Brewery Pub each night and everyone
is invited to turn up and enjoy some great live music and have a go at games and competitions laid on by the local RNLI crew. For full
details of the route see the Row Cornwall web site, which also explains all the ways you can donate towards these worthwhile charities.
I brew
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"I give you this brew as a sign of our love, to savour and sup, from this day forward, for bitter, for wort, for pitcher, for Porter, in lager and in ales, to love and to cherish till last orders do us part."
It's every beer-lover's dream - getting married in a brewery. Shepherd Neame, is now turning that dream into reality by offering wedding ceremonies and receptions at their brewery in Faversham, Kent.
Shepherd Neame, founded in 1698, is taking bookings for weddings and other special occasions in its brewhouse and newly-refurbished visitor centre. The brewhouse, which accommodates up to 90 guests,
features a stunning stained glass window, depicting scenes of hop picking and brewing, as well as a beautiful wooden
mash tun. Couples can make the day special by arriving in a brewer's horse drawn carriage, having photos in the Brewer's Garden, and being showered with hops
instead of confetti. Shepherd Neame will also create a menu using locally-sourced food matched to their range of award-winning ales and wines and, of course, guests may tour the brewery between ceremony
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and reception.
As well as weddings, the brewery also welcomes civil partnerships, baby-naming ceremonies and vow renewals. For further details visit
www.shepherd-neame.co.uk
Keep on running'
To celebrate London Pride's status as the official beer of the Flora London Marathon, Fuller's is ensuring that all its customers who are running this year's race on April 22nd do it in style by providing them with a special limited
edition London Marathon reward kit. The kit, which contains a special fleece and a reward card for 26 free pints of London Pride, is available to all Marathon runners. All they need to do to claim their kit is pop into their local
participating Fuller's pub, with their runner number confirmation letter. Fuller's brands marketing manager, David Spencer, said: "We wanted to give a little something to all our loyal customers
who are running this year's Marathon and the reward kit seemed like the perfect way to do it. When it is all over runners can look forward to claiming their free pints of Pride and
celebrating their fantastic achievement with a delicious pint." The reward kits are strictly limited and are available on a first come first served basis.
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St Peter's expands
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St Peter's Brewery in East Anglia wants to build a new �3 million brewery to help keep pace with booming global demand, having reached full capacity on its 13th century rural site.
St Peter's beers are sold to shops and suppliers across 22 countries, and potential locations for a new brewery are being considered, although bosses want it to stay in St Peter's home area.
"We're delighted that St Peter's beers are proving so phenomenally popular, not just across the UK but worldwide," says managing director Colin Cordy (left of picture), "Our big challenge though is to keep meeting that
demand and the next natural step is to build
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a completely new brewery. The construction process would take up to a year and our aim is to start production at the new site about two-and-a-half to three years from now."
St Peter's was put up for sale with a �20 million price tag in summer 2005 but taken off the market a few months later when directors decided to continue running the business independently. Instead, plans were unveiled to
pump �250,000 into the venture to boost production capacity - investment that was helped by Barclays Business Banking.
St Peter's has 20 full-time-equivalent staff at the moment and the new brewery is expected to generate further jobs. Steve Price of Barclays Business Banking (right of picture), says: "St Peter's beers, in their distinctive green
oval bottles, just fly off the shelves of shops around the world. Our role is to ensure the business can grow smoothly to help meet such incredible demand. "
'Total beer experience'
Kevin Brauch is host of 'The Thirsty Traveler' on cable TV (apparantly) and is now "your personal chaperone" on beeradvisor.net. The site,
sponsored by Pilsner Urquell, is very slick and is intended as a resource for bar workers, enabling them to talk confidently about different styles of beer. "Today's beer aficionados want more than just a beer, they want a total
beer experience, and they rely on their trusted bartender to guide them," says Evan Cohen, U.S. brand manager for Pilsner Urquell. Very American in tone, some of the presentation made me giggle, but you may learn
something about the brewing process (with video footage), beer glassware, "the perfect pour" and beer styles by visiting the site.
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