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beer stories: news
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BEER NEWS - April 2009
Beer gender divide?
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Coors Brewers has launched the 'BitterSweet Partnership', which they hope will "remove the gender imbalance that exists around beer consumption." The partnership aims to "start giving women what they want,"
though education programmes, products designed specifically for women drinkers and initiatives to improve the drinking experience.
Their research shows that a third of UK women enjoy drinking beer - but in the main these occasions are restricted to music and sporting events. Outside of these environments,
women say they feel uncomfortable and embarrassed to order beer. The study (of over 2,000 women across the UK) also revealed that
over half of women prefer wine to any other alcoholic drink, with only 9% saying they prefer beer. 42% think the industry should change its advertising to appeal more to women, though |
only 26% said the taste of beer should be altered. Kirsty Derry (left), Managing Director of BitterSweet Partnership said; "The industry has for too long ignored and even alienated women - our job is to redress this balance."
Meantime unlimited
The Meantime Brewing Company's founder and brewmaster Alastair Hook (right) has announced a Limited Edition range of beers in both draught and bottled formats.
Alastair says he has "looked beyond Britain�s shores," specifically to Belgium and Germany, as the source of inspiration. The 2009 series of small batches (no more than 30 barrels) will go to a small number of Meantime
Brewery accounts "who have always shared and supported the Meantime vision." A proportion of the brew will be packaged into individually numbered 500ml bottles, exclusively for Camra
(www.camrabeerclub.co.uk). First in the series is 'Famous Belgian', a 6.5% ABV beer made with a Trappist yeast, a touch of candy sugar and English hops.
Alastair comments. "It is remarkable how inventive and cutting-edge bars and pubs in our home city are switching from dull mainstream British and European commodity beers to beers that educate and ask questions."
There will be new Limited Editions every month or two, and a full listing of outlets is available at www.meantimebrewing.com.
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Wye Valley celebrates 100 years of Morgan cars
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The man who guided the destinies of the Morgan car for almost fifty years, H.F.S. Morgan, was born in Herefordshire in 1881, the son of Reverend Morgan of Stoke Lacy. The first Morgan,
built 100 years ago, is now being celebrated by the Stoke Lacy brewery, Wye Valley. Morgan Centenary Ale, 4.4% abv, is the second beer that Wye Valley Brewery has brewed in association with Morgan.
Both companies have a link with Stoke Lacy and say they "both use a blend of traditional craftsmanship and modern production techniques to produce qualities that go beyond the ordinary."
Morgan Centenary Ale, now available in bottle is described by Wye Valley's Head Brewer Jimmy Swan as "a chestnut coloured ale, with a distinctive nutty, biscuity flavour and crisp hop character."
Morgan will be celebrating its centenary in style at Cheltenham Racecourse on 1st and 2nd August with Centenary Ale on tap and a host of entertainment. Morgan Centenary Ale is available now in bottle
and is available in cask during August.
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Pint of Bitter Latte?
Taking inspiration from high street coffee shops, where choice is the name of the game, Greene King has unveiled a high-tech beer engine which allows drinkers to choose exactly how their pint of cask beer
is served - "smooth and creamy (typically favoured by northerners) or clean and crisp (typically favoured by southerners)."
The 'Cask Revolution' font is now being rolled out to pubs across the country for Greene King IPA. Company managing director Justin Adams said: "We are constantly looking to support the industry above and
beyond brewing the best beer you can buy. The new high-tech beer engine will help create a new generation of drinkers trying out a fresh, natural, crafted drink bursting with flavour and taste.
This is about challenging younger drinkers to try the country�s national drink - cask beer."
The 'clean' pour boasts a looser bubble and softer froth, while the 'smooth' serve has a tighter head that holds to the end of the pint. Trials of the new font saw an average uplift in sales of 10%.
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Fuller's Axe the Tax campaign
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London brewer Fuller, Smith & Turner has joined in the vocal campaign, sending a clear message to the Chancellor ahead of this month�s budget announcement with a huge banner at its Griffin Brewery in Chiswick,
West London. The banner, situated on the Hogarth Roundabout, one of the busiest roundabouts in Europe, urges the public to say no to the Chancellor�s planned beer duty hike by lobbying their MP at the dedicated
campaign website.
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Concerned pub-goers can also send a message to the Chancellor by texting the word 'Lobby' to 81025.
Unveiling the banner, Fuller's Chairman, Michael Turner, said: "The tax on beer imposed by the Chancellor has been increased by 18% in the last year. British drinkers pay more tax on their
pint than anywhere else in Europe. Enough is enough."
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